Lancôme brings offline brand online with programmatic advertising
About the Brand Lancôme
Lancôme, part of the L’Oréal Luxury Products division, is a beauty brand that offers luxury skincare, makeup, and fragrance.
About the Agency iProspect
iProspect, a dentsu company, is a global digital-first end-to-end media agency.
“Having worked with Quantcast previously, we were confident in their ability to deliver against our media objectives, and they didn’t disappoint. We were thrilled with the results that Quantcast delivered for Lancôme. Their brand solution was instrumental in engaging customers and prospects and driving awareness with different user groups. The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within brand campaigns.”
Senior Product Manager
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